Web Video Is Popular With Viewers Web video has become a key element of the day to day online browsing experience for the vast majority of Internet users. Web video engages website visitors, increasing the likelihood of a new client. Online shoppers who viewed video were nearly two times more likely to buy than those who did not view video.
Web Video Is A Great Way To Communicate Brand Messages
Web video communicates brand messages in ways plain text and pictures simply can’t. It is one of the best ways to convey the personality, styles & stories behind your brand/business.
Web Video Is An Effective Search Engine Optimisation Tool Web video content is playing an increasingly important role in the search engine results e.g. Google. Videos from sites such as YouTube and Vimeo frequently appear on page 1. Advertisers that commission web video content and upload it to sites like YouTube can secure an improved Google ranking and increase traffic for their websites.
Web Video Is Affordable Over the last few years the cost of web video has fallen dramatically. This is mainly due to technological advances, broadband speeds, and increased competition. Once just the preserve of blue chip corporates, web video is now being used by a much wider demographic of advertisers. It is helping them to target and engage previously unreachable small niches.